ALURI
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Bio-based gel nails,
Reinvented from the molecule up.
A new material system for high-performance gel nail coatings
Gel nails offer the gloss and durability people love. But sensitivity to conventional systems can make them difficult or impossible to keep using.
A bio-based alternative for gel nails
A bio-based alternative for gel nails
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The pain
The pain
Some users and nail professionals have to give up gel nails, even though they still want the look, wear, and finish.
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The solution
The solution
ALURI is a new bio-based material system designed as an alternative to conventional gel nail chemistry.
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The gap
The gap
Alternatives often mean compromising on the gloss, durability, or professional finish people expect from gel nails.
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In development
In development
We are now turning that material approach into a usable gel nail coating for real-world application, wear, and removal.
Conventional gel systems do not work for everyone
Conventional gel systems do not work for everyone
Gel nails made long-lasting gloss part of everyday beauty.
But for people sensitive to conventional systems, the materials themselves become the problem.
ALURI is being developed for that gap.
What is ALURI?
What is ALURI?
ALURI is a new bio-based material system for gel nail coatings.
Is ALURI a conventional gel polish?
Is ALURI a conventional gel polish?
No. ALURI is being developed as a new coating system, not as a conventional gel polish with small formulation changes.
Who is ALURI for?
Who is ALURI for?
ALURI is being developed for users and nail professionals looking for an alternative to conventional gel systems.
Is ALURI available now?
Is ALURI available now?
Not yet. ALURI is currently in development, and we are speaking with users, nail professionals, suppliers, manufacturers, and early partners.
Share your experience
Share your experience
Have you stopped using gel nails because conventional products no longer work for you? We are interested in hearing from users and nail professionals who understand this problem first-hand.
Partner with us
Partner with us
ALURI is developing a bio-based material platform for the gel nail category. We are open to conversations with early-stage investors, strategic beauty partners, manufacturers, and suppliers.
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